Homes only had TVs as a source of entertainment, information, and news but now they have many devices such as PCs, Mobiles, and tablets to satisfy the growing hunger for content. Until the beginning of this decade, these other devices were seen as complementary. However, with the advent of faster internet connections and rapid improvement in technology, consumer homes-including the ones in emerging markets-have one or more laptops
This trend is a direct message to the content distributors to evaluate and upgrade their offerings in order to safeguard their territory in the content to consumer value chain. With a clear pattern of consumer movement to the internet, it is no longer enough to fall back on subscriber cash and ad revenues.