Creating ever lasting impressions with our cutting edge advanced advertising from Gaia AdWize solution. Our AdWize feature purports ads like picture, video, scroll, banner and flash animation on a targeted basis based on demographic and psychographic (user profiles and user viewing habits by targeting specific ads to specific customers at the right time. Gaia delivers ads in various formats that include banners, overlays, picture ads, Scroll ads, full screen ads, video ads and also predict the popularity based on your ads with our world class reporting analytics.

Our AdWize is based on

• Demographics and User Actions based Groups Creation
• Mining Inference engine based Active House Hold Prediction
• Mining Inference engine based Personality Identification
• Ad Recommender System for targeting Ads
• AdWize Agent support for Personality Identification
• Agent schedules Ads as per priority
• Exposed Web Services / SCTE / JMS Interfaces for communication with external systems

Reporting and Analytics

Accelerate the very effectiveness of your ad campaigns and reach your audience to drive the best results with our powerful reporting and analytical dashboards. Generate report analytics like active subscriber report, current group population by creating an effective impact on your customers.

Active Household Report

Report shows the Channel specific Active Household Timing information for week days and week ends in a Pie Chat view.

Report shows the Personality wise Ads displayed for a particular subscriber. The pie chat shows different personalities appeared in household and bar chat shows count of all configured, displayed, expanded and fulfilled Ads.

Personality Prediction System